Founded in 2018, Cyclops Marine brings together wireless load sensing and sailing expertise with the aim of being the industry standard in load sensing for marine applications.

In the past load sensing has only been available to race teams and super-yachts, with our technology sensors are easy to install, can be used on any boat, and provide useful information that is easily understood by all – bringing America’s Cup technology to everyone.

Our foundations were laid at Cambridge University, home to some of the world’s leading experts in load sensing technology. We have developed our technology working with TEAM INEOS UK, the UK’s America’s Cup team. Our team has grown to include more technical and commercial expertise and some high level sailors. We spend a lot of time speaking to customers, which helps us learn what works well and how to improve.

Cyclops has also expanded into non-marine applications, click here to learn more.

Our values are encompassed by:

  • Professionalism: Being what we say we are (experts in our field).
  • Helping each other: As a small team, aiming for a high level of communication and connection. 
  • Ownership: Knowing and fulfilling our roles. 
  • Inspiring: Embracing the excitement and fun of our cutting edge technology. 
  • Customer Care Excellence: Find our customers, nurture relationships and care about them.

Meet the Team

Peter Hiscocks


 An experienced entrepreneur, Peter has founded fourteen new businesses of which he has sold ten. One of these was Pod Point Ltd that launched on the LSE main market in 2021 with a market capitalisation of £350 million. Peter has been working in the entrepreneurial community of Cambridge for over 40 years and set up the first Department of Entrepreneurship at the University of Cambridge in 2000. He is grateful to have had the opportunity to work  with and learn from some of the most successful entrepreneurs in Europe – and to recycle some of this knowledge to his students over the past 20 years.


Mark Woodhams


Mark spent several decades as a private equity investor and fund manager in the infrastructure sector.  He continues some activity in that space, but is now primarily focussed on building and managing a portfolio of unquoted technology investments, a number of which he is involved with at Board level.


Ian ‘Chips’ Howarth

Director, CEO

Ian has been in the senior management teams of marine industry businesses for the last 20 years and brings a wealth of experience in global branding and distribution. A retired sailor, ‘Chips’ boasts multiple world championship titles as well as Olympic level coaching.


Edward Colby

Director, CTO

A whizz with a soldering iron or CAD model, Ed develops and designs our sensors, as well as overseeing setting up production. Ed completed his undergraduate and PhD at Cambridge University, specialising in implantable sensors. Since then he has has worked as a technical advisor to international clients for 20 years and has led the development of technologies and products that have been transformative in their industries.


Rob Walden

Project Manager

Rob is a senior engineer and manager with a background in high growth tech businesses with a focus on manufacturing, supply chain scale up and hardware design across the consumer product, electric vehicle and aerospace sectors both in the UK and overseas.

Tom Pickles

VP USA Sales & Non-Marine Business Development

Tom formulates our American sales strategy and looks after U.S accounts, he also manages non-marine projects and looks at new opportunities to apply our technology to more non-marine applications.

He is a competitive sailor with 15 years’ experience in the marine industry, managing complex custom projects through the supply of tailored equipment and relationship management.


Joanne Serrano

Office Admin & Finance

Joanne joined in March 2020 to oversee the accounting and office functions. She comes from a background in finance working across a broad range of industries.



Sam Cray

Sales Manager

A recent import to the UK from New Zealand, Sam brings technical experience working in the design offices of some of the leading marine industry companies.


Ben Hazeldine

Sales Manager

With a burning passion for sailing, Ben developed his knowledge and skills through years of competing and coaching at a world class level. Picking up his first national title aged 14, he has gone onto multiple international top 10s in the 470 class, a class win at the Rolex Fastnet and score podiums in IRC, P40 and One Design fleets. Ben graduated with a first-class honours degree in Business Management, and has experience in technical account management, working closely with OEM and aftermarket accounts in both cruising and performance sectors


Jess Lavery

Operations Manager

Jess joined Cyclops in early 2022, bringing a wealth of sailing knowledge, having been a member of the British Sailing Team for 8 years. She is a world class coach, currently coaching the RYA 420 Youth Squad. She is also a highly capable engineer, having completed her BEng at Bristol University alongside her sailing. Since retiring from Olympic sailing she has been working as an engineer and is looking forward to combining her engineering and sailing knowledge at Cyclops.


Jessica Briand

France OEM Sales

With a wealth of experience in sales, account management and customer care in the marine industry and beyond, Jess lends her considerable talents to support our sales presence in France.


Benny Bruce

Marketing Support

Benny has joined us to support with marketing campaigns as we look to grow the business. He is a skilled copywriter with a background in sports marketing and a master’s degree in European Culture & Thought.